Moving the Needle with Independent Retailers

Date & Time: Friday, January 19, 10:00-11:15 AM

Speakers: Kate Bernot, Matthew Sharpe, Jessie Polin, Rob Petros

Chains can offer sales volume, but indie retailers can be a cider brand’s biggest champions. This moderated panel of independent retailers share examples of how they and cideries have successfully worked together to generate meaningful sales. They’ll also discuss what kind of products and support they want to see from cider brands in their channel, what they’re hearing from shoppers, and which big-picture beverage trends actually matter in their stores.