Speaker: Brock Yenglin
Date & Time: Friday, February 3, 3:45-5:00pm
As the alcoholic beverage category grows in complexity, it is essential to understand how category management affects cider’s space at retail. With increased competition and more producers beginning off-premise sales, it is vital to know how retailers manage the cider category. Attendees will come away with an understanding of the strategy, regulatory landscape, and tools used to determine where products end up on store shelves.