How to Stay Small

Date & Time: Thursday, January 18, 2:00-3:15 PM

Moderator: Darlene Hayes

Speakers: Ellen Cavalli, Abram Goldman-Armstrong & Robby Honda

Beverage businesses come in many shapes and sizes from megacorp to boutique. Big isn’t necessarily better nor need it be every cider company’s goal. Still in a world that can equate success with constant growth the possibility of staying small is often left unexplored. Panelists will explore the strategies they’re using to create and sustain a successful business of modest size and the factors that informed their decision to stay small.