General Session

CiderCon® 2026 kicks off with a high-energy General Session designed to spark ideas, fuel conversation, and set the tone for the conference.

ACA CEO Monica Cohen and Board President Christine Walter will share a look back at the year and a bold vision for the industry’s future.

Then, don’t miss Alan Reed, CEO of Chicagoland Food & Beverage Network, as he dives into what consumers really crave…and how cider can ride the trends to win new fans.

Next, the energy stays high with an update from Jim Bair, CEO of US Apple, followed by a fireside chat featuring industry ally Bart Watson, President & CEO of the Brewers Association who will offer candid insights on how cider can compete in the increasingly competitive bev alc space.

Expect smart strategies and real takeaways during this opening session.