General Session

CiderCon® 2026 kicks off with a high-energy General Session designed to spark ideas, fuel conversation, and set the tone for the conference.

ACA CEO Monica Cohen and Board President Christine Walter will share a look back at the year and a bold vision for the industry’s future.

Then, don’t miss Alan Reed, CEO of Chicagoland Food & Beverage Network, as he dives into what consumers really crave — and how cider can ride the trends to win new fans.

Next, the energy stays high with a fireside chat featuring industry ally Bart Watson, President & CEO of the Brewers Association. Together, they’ll tackle the big question: How does cider not just compete — but thrive — alongside the biggest players in beverage? Expect candid insights, smart strategies, and real takeaways you can put to work immediately.

This isn’t just an update — it’s a rally. The cider community coming together to shape the future.