Cider Horizons: Insights from Consumers

Date & Time: Thursday, February 5 — 2:00 – 3:15 PM

Explore the most impactful direct-to-consumer trends shaping the cider industry, including cider clubs, e-commerce expansion, generational purchasing behaviors, and premium vs. value positioning strategies. Learn actionable approaches for building sustainable DTC revenue streams and optimizing your product mix for different market segments.

Speakers: Adrienne Harrison, Taylor Harrison, Brian Warrener