Building Sales SOPs for Your Distribution Partners

Speaker: Julie Rhodes

Date & Time: Friday, February 3, 2:00-3:15pm

Building standard operating procedures for your production facility can streamline logistics, improve
efficiencies, and provide a system of accountability for your team. You can do the same thing with your sales team! SOP’s or standard operating procedures can be built to keep your retail sales team focused and working efficiently in the market, but they can also be applied to your distribution management strategy to retain more mind share for you brand with your wholesale partners. Learn how to create SOP planning tools for your sales reps and distributor sales teams that will keep your brand on track to hit your annual sales goals, make meetings more effective, and sell more cider together.