Across the Divide: Connecting With Consumers Beyond Cider

Date & Time: Thursday, January 18, 2:00-3:15 PM

Moderator: Beth Demmon

Speakers: Matt Tanaka, Caitlin Braam, and Sara Sherrer

Cider has enormous potential to grow as an industry, but has yet to capture more than a fraction of American drinkers. How can cider makers appeal to curious consumers coming from other categories like wine and beer, while still promoting cider as a worthy beverage in its own right? What sort of messaging helps attract new customers as well as keep them? In this panel discussion, makers and marketers will reveal what’s worked for them, what hasn’t, and how to educate future consumers to help cider realize its full promise.