Date & Time: Thursday, February 5 — 3:45 – 5:00 PM

Where is alcohol headed next? In this dynamic panel, distributors and retailers will share their perspective on trends shaping the beverage alcohol landscape—from what’s selling now to how consumer preferences are evolving. Hear how retailers are thinking about alcohol in the years ahead, and gain practical insights on where cider fits into the mix. Attendees will leave with valuable takeaways and tips to position their cider for success in a rapidly changing marketplace.

Speakers: Bryan Ferguson, TBD

Date & Time: Thursday, February 5 — 2:00 – 3:15 PM

Explore the most impactful direct-to-consumer trends shaping the cider industry, including cider clubs, e-commerce expansion, generational purchasing behaviors, and premium vs. value positioning strategies. Learn actionable approaches for building sustainable DTC revenue streams and optimizing your product mix for different market segments.

Speakers: Adrienne Harrison, Taylor Harrison, Brian Warrener

Date & Time: Wednesday, February 4 — 3:45 – 5:00 PM

Full description coming soon.

Speakers: TBD

Date & Time: Wednesday, February 4 — 2:00 – 3:15 PM

Full description coming soon.

Speakers: Shaunessy Bordas, Chris Leimena, TBD

Date & Time: Wednesday, February 4 — 11:00 – 12:15 PM

Full description coming soon.

Speakers: TBD