Riding the Roller Coaster: Cider’s Economic Outlook
Speaker: Lester Jones
Date & Time: Thursday, February 6, 10:30 – 11:45 AM
National Beer Wholesalers Association Chief Economist Lester Jones will examine where the Cider Industry and alcohol beverages have been and where we’re headed following another wild roller coaster ride in 2023 and 2024. He will present on a wide variety of data and insights that explain how consumers, retailers, suppliers, and policy makers view the industry. Participants will get a unique perspectives on the economic and demographic factors shaping the cider and alcohol industry in 2024 and beyond.
State of the Apple Industry from US Apple
Speakers: Christopher Gerlach
Date & Time: Friday, February 7, 2:00 – 3:15 PM
The past few seasons have been challenging for the U.S. apple industry. Increasing production and decreasing exports have caused prices to fall at a time when input costs have been skyrocketing. Fortunately, innovations in technologies and techniques have dramatically increased productivity, allowing growers to do more with less. This session will take a deep dive into the prevailing trends and forces shaping the U.S. apple industry now and for years to come.