Speakers: TTB Staff

Date & Time: Wednesday, February 5, 8:30 AM – 12:30 PM

The TTB Federal Compliance Bootcamp will include the following sections in more or less one hour chunks: TTB overview/updates and permits (originals and amendments; records, operational reports & tax returns; formulas; and labeling (including information on how to label cider with spirits added).

Price: $50

Speakers: Maria Pearman

Date & Time: Wednesday, February 5, 9:00 AM – 12:00 PM

Join us for an insightful seminar designed specifically for cidery owners and managers eager to enhance their financial acumen. This program will provide an overview of four essential habits that promote financial health within your cidery. Participants will learn how to create and maintain effective budgets tailored to their business needs, develop strategies for managing cash flow to ensure smooth operations, and identify key metrics that drive financial performance. Additionally, the seminar will offer insights into monitoring long-term financial sustainability.

Crafted for leaders with a foundational understanding of finance and accounting, this curriculum aims to expand your financial toolkit with practical templates and strategies. Elevate your cidery’s financial performance and secure its future by attending this essential seminar!

Speakers: Dr. J Nikol Jackson-Beckham

Date & Time: Thursday, February 6, 10:30 – 11:45 AM

Does your business struggle to consistently find high quality talent? It’s time to strengthen your employer brand. An employer brand is the identity that you communicate to both potential and current employees—not just when you are hiring, but 365 days a year. In this workshop attendees will walk through a step-by-step process for creating a successful employer brand that builds your business’s reputation, communicates a competitive employer value proposition (EVP), and leverages positive employee experiences. Attendees are encouraged to bring laptops, notebooks, and writing utensils for this hands-on workshop.

Speaker: Serilda Summers-McGee

Date & Time: Thursday, February 6, 2:00 – 3:15 PM

“Restorative approaches” are making waves across America’s workplace, but what do they really entail and try to achieve? This session demystifies what restorative and rehabilitative methods truly involve in the workplace and how to address conflicts while fostering safe and harmonious environments. We’ll explore practical applications, relevant scenarios, and actionable steps to achieve your desired outcomes. Through a mix of definitions, stories, reflection, and interactive discussion, you’ll gain clear strategies for navigating tension and tackling your toughest people and culture challenges to sustain a positive and inclusive culture.

Speaker: Aaron Gore

Date & Time: Thursday, February 6, 3:45 – 5:00 PM

With the taproom being the primary revenue and profit driver for nearly all cideries these days, making sure that you’re making the right decisions is more important than ever. Levelling up your business and maximizing your revenue is critical to your success, and it takes the right information to do it well. In this seminar, Arryved’s Director of Partnerships and Community Aaron MJ Gore will explain how to use the data you already have available to make the right decisions for your business, using facts instead of feelings. Learning how to use that information simply and effectively to take advantage of opportunities from your taproom all the way to your production space or distribution is the difference between surviving and thriving in an increasingly competitive industry.

Speakers: Chas Runco

Date & Time: Friday, February 7, 10:30 – 11:45 AM

In the ever-evolving landscape and continued consolidation in the middle tier of the alcohol beverage industry, protection of brand rights becomes increasingly more important. This panel will discuss issues that frequently arise in negotiating distribution agreements, the applicability of franchise laws, and steps cideries can take to ensure success when entering distribution.

Speaker: Julie Rhodes

Date & Time: Friday, February 7, 2:00 – 3:15 PM

Stuck in a rut with your distribution sales? You’re not alone! This session will provide innovative strategies and out-of-the-box ideas to boost distribution sales and reach new markets. Navigating the wholesale market can be challenging whether you’re aligned with a wholesaler or self-distributing. Everyone wants to sell more cider, but sometimes, increasing volume is not easily achieved. This session will dive deep into the nuances of finding hidden sales opportunities, leveraging your sales data to discover new sales leads, evaluating the ROI of your sales time, and taking a strategic approach to boosting wholesale channel sales. Walk away with new ways to connect and build relationships with distributors and retailers, ideas on how to creatively approach increasing sales, and learn how to leverage partnerships and promotions.

Date & Time: Friday, February 7, 3:45-5:00 PM

Speaker: Isaac Arthur, Cody Fague

Is your cidery planning to launch a new brand in the coming year? If so, there are important branding considerations at play: Do you position this new offering alongside the rest of your portfolio, or under a new name? How do you promote it? And what does this move say about your cidery’s brand itself? Brand Architecture provides a framework to answer all of these questions, and more. How do all of your brands, current and future, relate or differ, how are they positioned and named, how are they priced, and how does all of this help you build a stronger business? Beverage branding experts from CODO Design will walk you through a field-tested diagnostic tool to determine the best Brand Architecture approach for growing your cidery’s brand. You will then learn how Brand Extensions, Sub Brands and Endorsed Brands can help your cidery bring new products to market and grow your business without threatening the reputation you’ve worked so hard to build.

Speakers: Brent Miles-Wagner

Date & Time: Friday, February 7, 3:45 – 5:00 PM

In this session attendees will learn about business plans and how they can be used effectively not only by cideries-in-planning but also by existing companies. The presentation will discuss several styles of business plans, from formal business plans to less formal business model canvases, and will cover key things to consider when thinking about why and how to write a business plan, equipping attendees to begin working on their own.