Lee Reeve is internationally regarded as the leading authority on cider in Asia and is a noted speaker regarding its cider scene, market, and industry. He is the owner/operator of inCiderJapan, a promotion & marketing consulting company that imports and distributes world-class ciders to Japan. Lee is also the creator and organiser of the Japan Cider Cup Tasting Competition & International Cider Event.

Lee has been a regular contributor to CiderCraft and Malus magazines, and when he’s not judging ciders or teaching others about cider, there’s a reasonable chance he’s somewhere making cider.

Lee chose to become a Certified Pommelier in pursuit of his dream to one day deliver the American Cider Association’s education programs to people living in Japan and the Asian region.