Michelle joined the American Cider Association as executive director in July of 2016. Her rich history includes non-profit management, membership development, supporting farmers and value-added producers, grassroots lobbying, teaching and more. Michelle grew up on a Christmas tree farm in the Sierra Nevada Foothills near the famous Apple Hill. Today she lives in Portland, Oregon with her husband and their two young sons. Michelle has a master’s degree in Ecology from University of California, San Diego and a certificate in sustainable business from Pinchot University. She was recognized by Wine Enthusiast Magazine as one of 40 tastemakers under 40 in 2018 and as a SevenFifty Daily Innovator in 2019.