Posts by Jenn Root Martell

The American Cider Association (ACA) is excited to share that the Bubble Tax Modernization Act was reintroduced in the House of Representatives as H.R. 4613 on July 22, 2025 by Congresswoman Andrea Salinas (D-OR-6) and Congressman Derrick Van Orden (R-WI-3), with original co-sponsorship from Congressman Mike Kelly (R-PA-16) and Congressman Jimmy Panetta (D-CA-19). The full press release can be read here.

What Is the Bubble Tax Modernization Act?

While the “Bubble Bill” or “Bubble Tax Bill” does not alter the excise tax structure for fruited ciders, it takes an important step toward parity by aligning allowable carbonation levels with those permitted for wines and meads—raising the limit from 0.39 CO₂/100ml to 0.64 CO₂/100ml.

The ACA has been working to get this bill reintroduced for quite some time as this technical change would allow producers greater flexibility to craft a wider variety of carbonated ciders without triggering the burdensome “Bubble Tax”—which can add up to $3.40 per gallon.

Help Us Keep the Momentum Going!

Now that the Bubble Bill has been introduced in the House, our next step is to recruit champions in the Senate and work toward reintroduction there before the end of the fiscal year.

In the meantime, we need your help! Your Members of Congress need to hear from you so they can consider adding their support. Please use the link below to contact your Congressional Representatives and add your voice to this important industry effort:

👉Click here to email your representatives!

Thank you for helping spread the word and pushing for this critical change for the cider industry! Stay tuned for more advocacy updates and action alerts as the Bubble Bill moves through Congress. For questions, please reach out to Jenn Root Martell at jenn@ciderassociation.org.

Across the country, a rising wave of neo-prohibitionist legislation is threatening the progress and vitality of the alcohol industry—including craft cider. Backed by well-funded advocacy groups, these efforts seek to restrict access to alcohol through steep increases in state excise taxes and burdensome packaging and labeling requirements.

While often framed as public health initiatives, many of these proposals rely on alarmist messaging, disproportionately punish small producers, and overlook data on responsible consumption, economic impact, and industry accountability. Some are more subtly introduced but carry significant consequences all the same.

In Washington, current proposed legislation (HB 2079) would substantially raise the total tax burden on cider. The proposed increase of $0.2128/gal would create a total new tax rate of $0.5208/gal, or a 69% increase, creating a compounding and disproportionate financial strain on cider producers.

In Oregon, legislation introduced earlier this year proposed both a hike in beer and wine excise taxes and an additional five-cent charge on every beverage container—effectively creating a non-refundable tax on small producers and consumers alike.

The American Cider Association has submitted formal letters of opposition to these proposals and joined coalition efforts with our bev-alc industry partners. We are actively monitoring similar efforts in Colorado, New Mexico, and Illinois, and remain committed to defending fair and balanced alcohol policy nationwide.

Our priorities are clear:

• Defend fair and equitable tax policy
  
• Promote responsible enjoyment and education
  
• Protect cider producers’ rights to grow and market their businesses
  

The ACA will continue to engage with lawmakers, mobilize grassroots advocacy when needed, and keep you informed every step of the way.

If you become aware of concerning legislation in your state or region, please don’t hesitate to contact us. Your insights and local perspective are vital to ensuring we’re able to act quickly and effectively.Together, we can push back against fear-based narratives and protect the future of American cider.