Asnāte Ziemele

Asnāte Ziemele is the initiator and driving force behind the Baltic Cider brand. She is the president and founder (since 1993) of the Latvian Country Tourism Association (Baltic Country Holidays), a national organisation committed to developing sustainable rural tourism, including the promotion of local food and drink. The Baltic Cider brand now brings together authentic cidermakers from Latvia, Estonia and Finland. Asnāte’s extensive international work in the cider sector began with the creation of the Cider Route in Latvia, promoting genuine apple cider and visits to local cideries. Hosting the international NICA2023 in Riga sparked numerous international friendships within the cider community which have since grown into a series of successful project initiatives.