Riding the Roller Coaster: Cider’s Economic Outlook

Speaker: Lester Jones

Date & Time: Thursday, February 6, 10:30 – 11:45 AM

National Beer Wholesalers Association Chief Economist Lester Jones will examine where the Cider Industry and alcohol beverages have been and where we’re headed following another wild roller coaster ride in 2023 and 2024. He will present on a wide variety of data and insights that explain how consumers, retailers, suppliers, and policy makers view the industry. Participants will get a unique perspectives on the economic and demographic factors shaping the cider and alcohol industry in 2024 and beyond.