Buzz vs. Brains: Can Education Boost Cider Sales?

Speakers: Jana Daisy-Ensign, Striker Reese, Em Sauter, Aneel de Albuquerque

Date & Time: Thursday, February 6, 2:00 – 3:15 PM

Join us for a lively panel discussion on shifting consumer preferences in the beverage industry. We’ll explore the debate between entertainment and education: Are today’s consumers, especially younger ones, gravitating more towards immersive, fun experiences, or does educational content still hold significant value? With the rise of non-alcoholic options and a focus on health trends, education advocates argue that maintaining consumer engagement is more important than ever. This conversation will provide strategies for navigating these evolving demands.