Building Your Employer Brand

Speakers: Dr. J Nikol Jackson-Beckham

Date & Time: Thursday, February 6, 10:30 – 11:45 AM

Does your business struggle to consistently find high quality talent? It’s time to strengthen your employer brand. An employer brand is the identity that you communicate to both potential and current employees—not just when you are hiring, but 365 days a year. In this workshop attendees will walk through a step-by-step process for creating a successful employer brand that builds your business’s reputation, communicates a competitive employer value proposition (EVP), and leverages positive employee experiences. Attendees are encouraged to bring laptops, notebooks, and writing utensils for this hands-on workshop.