Below you will find our current style guide, our illustrated sales aides, and a collection of useful cider references. For additional resources, please log into your membership account.

American Cider Association Cider Lexicon

Cider is a beautifully diverse beverage. How do we talk about that diversity and range without confusing the consumer? American Cider Association has adopted a foundational style guide to help unify the language we use to discuss cider. This is a living document, and it will grow with time. It is not meant to be a definition guide for competitions, so the definitions are broad and encompassing.

What Is Cider? —Sales Aides

Cider is misunderstood and that can make selling cider a challenge. We made this tool for members to use in their conversations with their accounts.

Off-Premise Sales Aide (Updated January 2020)

On-Premise Sales Aide