Cider Marketing Cider sales increase leading up to Thanksgiving and the July 4th holiday weekend. We’ve launched Pick Cider--our version of ‘Got Milk!’--to work cooperatively with industry partners around these holidays. The goal is to garner more market share for cider and solidify cider as the beverage of choice for food-centered holidays. We make cooperative marketing materials, like the Pick Cider logo and print advertising buy-ins, available to our active members. We also maintain PickCider.com to share recipes and member events. Email email@example.com to learn more about our current campaign.