JAN 28-31, 2020
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Business and Beyond

These conversations are not about business as usual. Turn your thinking on your head for a fresh perspective.

Being Friendly Isn’t Enough : Strategies and Tactics for Being Inclusive and Building Diversity in Cider Industry
Thursday 1:30pm
What do a black belt in Jiu Jitsu, a colony of ants, and learning to produce cider have in common? In the real world, very little. But in this interactive talk, this eclectic list of common objects will inspire attendees to rethink how we approach diversity and inclusion in the cider industry. Dr. J. will open the door for an honest and judgement-free conversation about the realities of authentically reaching populations that are underrepresented among those that produce, distribute, and sell hard cider.

Speaker: Dr. J Jackson-Beckham, Craft Beer for All

Being Small
Thursday 10am Junior Ballroom 1-2
Success comes in many different forms. Bigger is not always the goal! In the US, 80% of wineries produce fewer than 5,000 cases a year. We'll hear from a number of producers from different parts of the country that have created and are maintaining smaller local or regional cider businesses, sharing what has worked for them and why.

Moderator: Darlene Hayes

High Functioning: Alcohol and the Beverage Industry  
Friday 10:15am

Sponsored by the Pomme Boots Society