ACA Announces Keynote Speakers for CiderCon® 2025 from New York and Minnesota
Speakers to Focus on Conference Theme: “Cider’s Balanced Future: Planet, People, Profit”
The 15th annual CiderCon® will take place in Chicago, Illinois from February 4-7, 2025 at the beautiful Hilton Chicago. CiderCon®, the world’s largest professional cider conference, will feature a stellar line-up of speakers who will delve into the 2025 theme, “Cider’s Balanced Future: Planet, People, Profit.” Speakers will cover a wide range of topics on sustainability, ranging from agricultural practices to business practices, manufacturing, people management and beyond.
The ACA is thrilled to feature three keynote speakers who will touch on a sustainable approach to cider that addresses the planet, people and profit. Scott Ramsey, Executive Director of the New York Cider Association, will facilitate a “fireside chat” with New York Liquor Commissioner Lily Fan. They will discuss how a liquor authority can work to support a sustainable craft cider industry and celebrate the recent historic win of a state bill that expanded market access for cidermakers in New York. Debbie Morrison of Yellow Belly Cidery and Sapsucker Farms in Minnesota will share how she and her husband Jim approach sustainability at their operations from multiple perspectives.
Lily Fan / NY Liquor Commission: NY Liquor Commissioner Lily Fan was nominated to lead the New York State Liquor Authority by Governor Kathy Hochul and is the first woman to head the agency. She is an engaging and heartfelt speaker that will share how she has effectively shaped the liquor authority’s approach to support small brands.
Scott Ramsey / New York Cider Association: Executive Director Scott Ramsey brings more than 30 years of corporate and non-profit marketing, communications, event production, and strategic leadership experience to his work in promoting, advocating, and building markets for New York Cider.
Debbie Morrison / Yellow Belly Cidery: Debbie and her husband Jim are the owners of Sapsucker Farms and Yellow Belly Cidery, a 179-acre regenerative farm in Quamba, Minnesota. They are well known for seamlessly integrating the natural environment in their operation, which includes growing vegetables, fruits, honey bees, maple syrup, chickens, and of course, an apple orchard. They are a regional community hub and prioritize the planet, people and profit at their cidery.
“Sustainability is an important topic for cidermakers right now,” says ACA CEO Michelle McGrath. “We’re an agricultural product at heart, so we’re especially tied to the planet, the people and the small businesses developing this industry. We’ll be looking at how to nurture a collaborative industry that supports these pillars.”
In addition to the keynote, there are several talks throughout the week in at CiderCon® 2025 that will discuss why aligning with a triple bottom line approach is particularly important to business right now, including 3 Tier Beverage’s Crafting the Future: Gen-Z’s Influence on Alcohol Brands and Tapping into Green – Marketing Sustainability In Cider with Amanda Oborne and Davey McHenry.
To learn more about the triple bottom line approach to sustainability, watch this video from Outlier.org.
To learn more about the conference, head to the CiderCon® 2025 website.