Crafting the Future: Gen-Z’s Influence on Alcohol Brands

Speakers: Mary Mills, Devon Hevener

Date & Time: Friday, February 7, 10:30 – 11:45 AM

Join us for an insightful presentation hosted by 3 Tier Beverages where we will explore the dynamic impact of Gen-Z on the alcoholic beverage industry. This session will delve into the key national trends shaped by this influential generation, highlighting their preferences and purchasing behaviors.We’ll examine Gen-Z’s passion for sustainability and how this ethos is driving changes across alcohol brands. Discover how cider, with its natural ingredients and artisanal appeal, aligns perfectly with Gen-Z’s values, offering a unique opportunity for growth in this market. Through engaging data insights and trend analysis provided by Nielsen (NIQ), we’ll illustrate how cider producers can effectively connect with Gen-Z consumers, not only ensuring exceptional products but also by resonating with the values that matter most to them. Join us to help unlock strategies together that will position cider brands at the forefront of this evolving landscape!