Roots to Retail: Leveraging Package Success

Speakers: Amanda DeVries

Date & Time: Thursday, February 6, 2:00 – 3:15 PM

“If your product is for everyone, then you are selling to no one!” Amanda DeVries of Eye Candy Design specializes in branding & packaging design for food and beverage companies. Amanda will cover the key areas that require consideration when building a cider brand, including customer psychology and the competitive landscape. This session will dive into the importance of a compelling story, what your customers care about & why you should care too, why the competition matters, and how to wrap up the above ideas to create your brand positioning and leverage that in your packaging.