Modern Sales Playbook To Sell More Cider

Speakers: Ben Salisbury

Date & Time: Thursday, February 6, 10:30 – 11:45 AM

Times have changed in our industry. Most of what used to work no longer works (or works as well). This session will provide new and “modern” strategies cider brands can use to compete and win when the stakes are high (and they’ve never been higher).

In his inimitable, in-your-face style, Ben Salisbury will shine a bright light on the most common mistakes to avoid and what, specifically, to do instead. Attendees will walk away with actionable insights they can implement on Monday morning!