Neo-Prohibition Gaining Momentum: State Laws Aim to Reshape Alcohol Policy
Across the country, a rising wave of neo-prohibitionist legislation is threatening the progress and vitality of the alcohol industry—including craft cider. Backed by well-funded advocacy groups, these efforts seek to restrict access to alcohol through steep increases in state excise taxes and burdensome packaging and labeling requirements.
While often framed as public health initiatives, many of these proposals rely on alarmist messaging, disproportionately punish small producers, and overlook data on responsible consumption, economic impact, and industry accountability. Some are more subtly introduced but carry significant consequences all the same.
In Washington, current proposed legislation (HB 2079) would substantially raise the total tax burden on cider. The proposed increase of $0.2128/gal would create a total new tax rate of $0.5208/gal, or a 69% increase, creating a compounding and disproportionate financial strain on cider producers.
In Oregon, legislation introduced earlier this year proposed both a hike in beer and wine excise taxes and an additional five-cent charge on every beverage container—effectively creating a non-refundable tax on small producers and consumers alike.
The American Cider Association has submitted formal letters of opposition to these proposals and joined coalition efforts with our bev-alc industry partners. We are actively monitoring similar efforts in Colorado, New Mexico, and Illinois, and remain committed to defending fair and balanced alcohol policy nationwide.
Our priorities are clear:
- Defend fair and equitable tax policy
- Promote responsible enjoyment and education
- Protect cider producers’ rights to grow and market their businesses
The ACA will continue to engage with lawmakers, mobilize grassroots advocacy when needed, and keep you informed every step of the way.
If you become aware of concerning legislation in your state or region, please don’t hesitate to contact us. Your insights and local perspective are vital to ensuring we’re able to act quickly and effectively.Together, we can push back against fear-based narratives and protect the future of American cider.