National Beer Wholesalers Association Chief Economist Lester Jones will examine where the Cider Industry and alcohol beverages has been and where we headed following a wild roller coaster ride in 2021 and 2022. He will present on a wide variety of data and insights that explain how consumers, retailers, suppliers, and policy makers view the industry. Participants will get a unique perspectives on the economic and demographic factors shaping the cider and alcohol industry in 2023 and beyond.