Media Kit

February 1-4, 2022

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Hour
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Michelle McGrath

Executive Director

michelle@ciderassociation.org

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Woodley Smith

Communications Manager

woodley@ciderassociation.org

Latest News

CiderCon Session: Can I Say That? Health and Nutrition Labeling Restrictions and Requirements

By Woodley Smith | December 14, 2021

Both the TTB and the FDA regulate what you can, can’t and MUST say on your cider packaging and in your promotions. Amidst a consumer-driven health craze, it’s important to know how these regulations impact your cidery. In this workshop, beverage-specialist attorney Marybeth Williams will walk you through these regulations when it comes to health…

CiderCon Session: New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers

By Woodley Smith | December 14, 2021

New CiderCon® 2022 Session! New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers Beyond packaging trends and gimmickry, there’s an opportunity for every brand to better understand and communicate a meaningful story. As a brand strategist in the beverage alcohol space, Michael Kiser will share industry analogs…

Creating Consumer Excitement with Food Pairing Suggestions

By Woodley Smith | December 10, 2021

Pairing food and cider is an important key to helping people learn to love the complexities and nuances of cider, but we all understand that it can be tricky business. Join us for a dive into putting theory into practice in this session with our Cider Education Outreach Manager, Jennie Dorsey at CiderCon® 2022 in…

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