Media Kit

February 1-4, 2022

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Michelle McGrath

Executive Director

michelle@ciderassociation.org

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Woodley Smith

Communications Manager

woodley@ciderassociation.org

Latest News

CiderCon Session: New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers

By Woodley Smith | December 14, 2021

New CiderCon® 2022 Session! New Skins: How Brand Positioning & Packaging Design Can Reinvigorate a Category & Connect with New Drinkers Beyond packaging trends and gimmickry, there’s an opportunity for every brand to better understand and communicate a meaningful story. As a brand strategist in the beverage alcohol space, Michael Kiser will share industry analogs…

Creating Consumer Excitement with Food Pairing Suggestions

By Woodley Smith | December 10, 2021

Pairing food and cider is an important key to helping people learn to love the complexities and nuances of cider, but we all understand that it can be tricky business. Join us for a dive into putting theory into practice in this session with our Cider Education Outreach Manager, Jennie Dorsey at CiderCon® 2022 in…

An Intro to Holistic Orcharding for Novice Growers

By Woodley Smith | December 7, 2021

Intro to Holistic Orcharding for Novice Growers The American Cider Association is pleased to announce that Mike Biltonen will lead an Intro to Holistic Orcharding for Novice Growers workshop at CiderCon® 2022. In this seminar we will cover the basics of what to look for when you’re seeking a site appropriate for your orchard, whether…

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