CiderCon® 2020 | Oakland, California | JAN 28-31

Registration opens October 24th.

Make your hotel reservations now

Booth spaces are filling up quickly!!  Do you want to exhibit at CiderCon® ? Let us know!

Tentative Schedule - subject to change:

Tickets to CiderCon® will once again be $395. CiderCon® is only open to USACM Members.

Tuesday, January 28:

  • Cider Tours:
    • East Bay Area Food & Cider Tour with guide Jennie Dorsey (All Day) $125
    • Sonoma County Cider Tasting Tour with guide Darlene Hayes (All Day) $95
    • Parajo Valley and San Jose Cider Tour with guide Ria Windcaller (All Day) $90
    • California Apple History Panel at Filoli Gardens with guides Tom Hart & Brandon Buza (1/2 Day) $45
  • Elements of Style—a cider evaluation workshop with Charles McGonegal ($65)
  • Regional Association Leaders Symposium (Invite Only)

Wednesday, January 29

  • Advanced Orcharding Workshop—back by popular demand!
  • Research Poster Presentations - click here to submit your poster
  • Certified Pommelier™ Exam
  • Extended TTB Workshop
  • Opening Reception: Cider Share - register early for a chance to share your cider!

Thursday, January 30

  • CiderCon® Trade Show - Sponsored by Fruit Smart
  • CiderCon® Educational Seminars

Friday, January 31

  • CiderCon® Trade Show - Sponsored by Fruit Smart
  • CiderCon® Educational Seminars
  • Grand Tasting & Final Toast

We're excited to announce the tracks for CiderCon® 2020! 

Production & Technique (Expanded track, in partnership with CINA!)

  • Cider Making
  • Cider Blending
  • Cider Quality & Troubleshooting
  • Cider Equipment and Production Processes
  • New Cider R & D
  • Off-flavor/flaw identification
  • Sustainable Production
  • Cider Making Innovation

Sales, Distribution & Taprooms

  • On-premise Sales
  • Off-premise Sales
  • Distributor Relations
  • Selling Skills
  • Direct to Consumer Relations
  • Tap Room Management & Profitability
  • Sales Management

Marketing & Branding

  • Packaging Design
  • Advertising Techniques
  • Public Relations
  • Consumer relations
  • Co-marketing and Events
  • Social Media

Apples & The Orchard

  • Horticulture & Pomology research projects
  • Orcharding Techniques
  • Sustainable Growing Practices
  • Apple Variety Characteristics in Cider

Compliance, Taxes & Government Relations

  • TTB Topics (labels, permits, standards of fill, taxes, audits and more)
  • Nutrition Label Requirements
  • Government Affairs (policy updates, local and national)
  • Legal Compliance
  • Trade Marks
  • And More!

Volunteering at CiderCon®

We have a volunteer program open to start-up and small cideries (<25,000 gal/yr production). Volunteers trade 5+ hours of onsite support in exchange for free entrance to the conference. Please email our volunteer coordinator Woodley if you are interested in joining our team this year. She can be reached at pickcider [at] ciderassociation.org




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CiderCon® is proud to be part of the first Bay Area Cider Week. Join us in exploring the delicious universe of Central California cider. Explore local orchards, indulge in local cider pairing dinners, and sample all the region has to offer with tap-takeovers and more. Stay tuned for announcements as we get closer to the date!

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