Six easy ways to participate in the Pick Cider 4th of July campaign
Promote a seasonal cider. Maybe you have a special release that leaves your customers thinking of cider or maybe you have a cider that pairs exceptionally well with BBQ? Encourage your customers to stock up for 4th of July by asking them to buy extra bottles of your special release for the holiday.
Focus on sessionable ciders People will be looking for ciders that are easy drinking and refreshing.
Offer special discounts in late June/ early July. Encourage sales for the 4th of July weekend with deals and special discounts geared toward bulk purchases.
Host a seasonal cider event. Plan a 4th of July pre-funk event and Let us know! Don't have anything planned? Keep it simple for success. The more we co-promote our June/July events, the better the media splash with be. Let us know what your event is so we can include it on the list! Think about pairing your cider with a simple grilled classic (sausage?) or feature a recipe that uses your cider in it (e.g. Drunken Chicken Marinade).
Share your pairing ideas with your customers (and us). We have beautiful collateral to share with you to make this easy. If you want customizable Pick Cider posters, table tents, and Pick Cider buttons for your customers, let us know.
Participate in the #PickCider online campaign. Simply snap photos (we strongly a summer of 4th of July vibe), tag recipes or other cidermakers, and post to Instagram, Twitter or Facebook.
And as always, encourage use of the #PickCider hashtag. Display it on your tasting room chalk board and use it in your social media!
United States Association of Cider Makers is a 501(c)6 non-profit organization. P.O. Box 66483 Portland, OR 97290
membership [at] ciderassociation.org